With a wide production of meats, grains, cereals and fruits, Bahia processes and transforms food, beverages, agriculture, livestock and fishing into food and beverages.
OVERVIEW OF THE SECTOR
Of great relevance to the state’s economy and development, the food and beverage sector is a generator of jobs and income, being among the most important in Bahia’s industry. According to the latest IBGE data, its share is 5.4% in the industrial GDP of Bahia.
It is worth mentioning that the beverage market moves around 250 million liters / year. Besides the breweries, the Peruvian group São Miguel, a multinational company of soft drinks, mineral water, juice and isotonics, chose the municipality of Alagoinhas to install its first factory in Brazil. With local water, the company manufactures Yulo juice, EnerUp energy, Goob soda and Lôa mineral water.
Bahia is also strong in the cachaça market, a drink identified as culturally Brazilian, notably alembic. It has great potential for expansion both in the internal and external markets. Bahia’s cachaça sector involves approximately 1,500 formal enterprises and about 30 thousand informal producers, generating around 10,000 formal jobs and about 200 thousand informal ones. Some brands of Bahia cachaça are already prominent in the national and international scene such as Cachaça Abaíra, produced by the Association of Manufacturers of Spirits from the Microregion of Abaíra (Apama).
Here, in the state, Sebrae (Brazilian Service of Support to Micro and Small Companies) supports initiatives of producers of sugar cane derivatives in other municipalities of the state: Paulo Afonso, Itanhém, Lajedão, Mucuri, Nova Viçosa, Jussiape, Mucugê and Piatã. Because it is a typical Brazilian drink, trying to gain space in a highly competitive market, the evolution of the production process is fundamental for the producers to gain competitiveness and reach the foreign market.
One of the actions of Sebrae in this sense is the certification of cachaças. The seal makes it easier for new brands to access the international market, as well as adding value to the product, which now has a “quality certificate”.
The potential of grape and wine cultivation in the São Francisco Valley is also highlighted. The region accounts for 20% of the national wine production and 99% of the exported table grape, with 11,000 hectares of vineyards and 30,000 direct jobs.
Bahia’s second largest wine producer, Bahia stands out for locating the main producing municipalities (Juazeiro and Casa Nova), which together account for 97% of state production. There are being produced sparkling wines, juices, brÃndi, besides the own fruit for export. Viticulture in the state is a highlight in the national scenario, especially for the productivity and quality of grapes, both table and wine.
The region of Chapada Diamantina through the municipalities of Morro do Chapéu and Mucugê has also been outstanding in the production of wines due to the presented quality and very interesting characteristics. In addition to the excellent technological level of the products, the ongoing structuring of the wine tourism will work as attractor of many visitors and enófilos.
Bahia is the 5th largest national wine producer and leader in grape exports. It produces three harvests per year and has availability of varieties of grapes and recognized quality for wine production. Keeping an eye on the global trend, the region has turned to the production of seedless grapes. Exports of fresh grapes reached US $ 3.9 million in the first months of 2018, with a significant increase in exports to the United States of approximately 200%.
Here is the company Miolo Wine Group that currently produces four million liters per year in 700 hectares of Fazenda Ouro Verde, 68 km from Juazeiro. The arrival of the factories contributed to the formation of the local industrial park, changing the economic profile and opening new opportunities in the municipality, which used to live mainly in commerce and services.
Also noteworthy for the company Frysk Industrial (Grupo Aurantiaca), located on the border of the municipalities of Esplanada and Conde, which produces the coconut water of the brand Gracias ! In addition to water, the company uses coconut fibers and products derived from the bark of the dried fruit, which are currently used in bioengineering, agribusiness and the automotive industry.
It is also worth mentioning the good prospects of artisan beers: a branch in full development, produced in microbreweries. These and other competitive advantages of the state in this sector attracted other large companies such as Ambev, Heineken and Itaipava, of the Petrópolis Group, located in the municipality of Alagoinhas. In the state, the main segments of the beverage sector are soft drinks and beers, which together account for 85% of the production value.
The growing consumer market in Bahia, which has approximately 15.3 million inhabitants, is a rapidly expanding market that has seen an increase in purchasing power in the last two decades, which is a great attraction for the investor.
Other companies supplying materials for the beverage industry are also in Bahia. The American aluminum can manufacturer Latapack-Ball plans to produce 1 billion cans per year at its Alagoinhas plant.
Bahia has potential for expansion, due to the adoption of systems that focus on sustainability, such as the reduction of pesticides. In this way, the Bahian producers have managed to produce differentiated fruits, of high added value, able to meet the demands of the world market.
ADVANTAGES IN INVESTING
The sector has advantages that involve proximity to the consumer market, availability of logistics for the outflow of production, production chain with great supply of raw materials and facility to transform and process agricultural, livestock and fishery products.
A great differential of Bahia in this sector is the excellent quality of our water, light and of high standard of potability, considered one of the best in the world. The water from the São Sebastião aquifer, which supplies the municipalities of Alagoinhas, Catu, São Sebastião do Passé, Pojuca, Mata de São João, Dias D’Ávila, Camaçari and Candeias, can be used to produce beverages, as well as teas, coffee, chocolates and juices.
• Expanding consumer market;
• Growing market for the production of artisanal beers and cachaças;
• Installation of industries of packaging for water;
• Production of organic and dietetic foods;
• Implementation of energy and isotonic beverage industries and flavored, enriched and functional waters;
• Implementation of industries to produce specialty coffees, ready-to-drink chocolates and ready-made teas;
• Implantation of agroindustries of concentrated juices, various sweets, fruit pulp and candied fruits;
• Implantation of an industrial park for the production of wines, sparkling wines and grape juice and expansion of the area of wine production to meet the growing internal and export market.
MAIN COMPANIES INSTALLED
WHERE THE SECTOR IS PRESENT
Food and beverage companies are present in cities such as Alagoinhas, Dias D’Ávila, Barreiras, Conde, Feira de Santana and Salvador.
See the map below where the sector is predominant in the state.